It’s 2022 and your business is doing well. You’ve been in business for a few years now and you’ve managed to carve out a nice little niche in the Arizona market. But you know that to stay ahead of the competition, you need to start thinking about advertising strategies. In this short guide, we will discuss some of the most effective advertising strategies that you can use to reach more customers and grow your business.
One of the most effective advertising strategies that you can use in 2022 is influencer marketing. Influencer marketing is a form of marketing where you partner with influential people in your industry to promote your brand.
The reason why influencer marketing is so effective is that people are more likely to trust recommendations from people they know and respect. When an influencer promotes your brand, their followers will see you as a credible and trustworthy business.
To find influencers to partner with, you can use a tool like BuzzSumo. Just enter a relevant keyword or topic, and it will show you a list of influencers in your industry. You can then reach out to them and see if they’re interested in partnering with you.
Elsewhere, content marketing is worth considering this year. Content marketing is all about creating and sharing valuable content to attract and engage your target audience. Some examples of content marketing include blog posts, eBooks, infographics, and webinars. Unlike traditional advertising, with content marketing, you’re not selling anything. Instead, you’re providing valuable information that your target audience will find useful.
When producing content, keep this in mind. If you try to sell products or services through your content, you’ll likely turn off your readers. But if you provide valuable information that’s relevant to their needs, you’ll not only build trust and credibility but also position yourself as an expert in your industry. What’s more, they will naturally click through to other pages on your website.
Even if you own a small business, SEO is an advertising strategy that you can’t afford to ignore. Local SEO is the practice of optimizing your online content for users in a specific geographic location.
There are a few key things you can do to optimize your website for local SEO:
- Make sure your website is mobile-friendly
- Include location pages
- Add local schema markup
- Create content for local users
- Build local citations
Paid Search Advertising
Although many businesses avoided it at first, search advertising is another effective way to reach potential customers online. You can use paid search ads to target customers who are actively searching for products or services like yours.
While organic search results are determined by algorithms, paid search ads are purchased from Google or other search engines. By combining both techniques, you can cover all your bases and make it easier for customers to find you, whether this is through organic or paid performance.
Social Media Advertising
Of course, in 2022, social media advertising will still be one of the most effective ways to reach your target audience. More than 60% of Americans have at least one social media profile, and this number is only increasing.
There are a few different ways to use social media for advertising; one option is to boost or promote your posts so that they appear in more feeds, or you can run ads through the platform. Both have their own set of benefits and drawbacks, so it’s important to consider which option would work best for your business.